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Jugaad Innovation : Think Frugal, Be Flexible, Generate Breakthrough Growth Condition:Like New a magical text with theA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decadesexpensive R&D projects and highly structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in